Best Marketing Tips—How to Market Your Home - SELLERS
When real estate markets transition from seller's to buyer's markets, agents tend to put a lot more money and work into selling listings. However, employing strong marketing techniques is just smart business, regardless. In seller's markets, good marketing can bring higher prices and, in buyer's markets, it could mean the difference between sold or expired. Good marketing might not sell your house, but it will make the phone ring. And if buyers don't call, you won't sell.
Photograph the Front. Good photos are essential as more and more homebuyers begin their home search by using the Internet. Listings without a photo or with only an exterior shot are often passed over and ignored. Buyers are visual. Follow these tips and your house photo will look ten times better than the competition's:
Exterior Photographs. If you own a condo or townhome without a yard, then take pictures of the clubhouse, pool spa or tennis courts. If you have a yard, however, buyers will want to see it.
Interior Photographs. Take photographs of every room. Even if you suspect the room won't photograph well, shoot it anyway because the photo quality just might astonish you and be useable.
Virtual Tour. Virtual tours aren't just to showcase million-dollar homes anymore. Every home should have a virtual tour, even if it's only two spins. Buyers love, love, love virtual tours.
A good virtual tour will grab a buyer by the hand and lead her / him from room to room, showing a 360-degree view. Depending on the tour company, you can add sound, music or an exciting, professionally written description that scrolls with the movement of the tour.
Signage encourages shoppers to immediately call you or your agent. It's free advertising!
Print Advertising reaches more buyers. If your neighbors say, "Everywhere I look, I see your home advertised," you're doing a good job. Put ads in:
Direct Mail. If you're an unrepresented seller, you can buy mailing lists from list brokers. If an agent represents you, ask about a direct mail program. An oversized four-color postcard is preferred because they are inexpensive to mail and eye-catching. Here are three places to mail:
Open Houses. Not every home is suitable for an open house due to location or other factors, and sometimes the only way to determine that is to try it. If nobody comes, that's probably a good indication. However, if your home is located near a high traffic area where buyers often swarm, then it's a good candidate.
Host Broker / Agent Tours. If you're planning to sell your home without representation, then skip this step. However, since most buyers are represented by an agent, it's a good idea to draw as many agents and brokers as possible to view your home. Agents who linger in your home will better remember details to later describe to buyers. And the best way to entice an agent to hang around is food. The food doesn't need to be expensive. As agents munch and network, the hope is they will admire your home and bring back a buyer.
Send E-Flyers. Technology has made it very easy to create and send electronic flyers. You can also include multiple photographs of your house. Costs vary but it's generally less than $100 to produce. Here are ideas for recipients:
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